Dream Merchants

I hate to start again with the same thing...but there is no other way to describe the experience you get in this class..its simply awesome. I had an idea how the companies work a lot on their advertisments, and do a lot of research. That's why they are called the 'Dream Merchants'. Their ads are made depending upon, whether they want new customers, or the existing pool of customers in the market to switch brands and buy their product. Its also how different, marketing strategies are in different parts of the world..like in India, its not ethical to make it obvious in your campaign that your product is better than the competitors, and you can't use of the specific names of your competitors. I guess, its totally fine here. Like I remember the ad for Hyundai Sonata..where it compares the sonata with Lexus, and in the end it says Sonata doesn't parallel park on its own, but for the price you pay for Lexus, you can have Vallet parking for the rest of your life!!Interesting was the Segmentation part. It helps you to focus and tailor your campaign, and thus give it the realistic chance of being really successful. I am really excited to see how to use and apply these principles in actual settings..they might seem to be very obvious now, but I am sure, it would be pretty hard to implement them.