We Need Health Segmentation Tools!!

Just like most of my class mates, i was really impressed with Rocio's presentation. They had done really good formative research and used really cool, eye catching concepts for posters. I was intrigued with the various segmentation tools. The VALS and PRISM tools were good, but I am really looking forward to the health related segmentation tools. Dr Engelberg told me during the break, that he would be introducing the class to those awesome methods. As always, I would keep on wondering what's more important: segmentation (which tailors the intervention, and makes its successful) or generalizability of an intervention. But if we have both internally and externally valid health behavior related segmentation tools,then the process of segmentation and tailoring the intervention to those segments would be both successful and generalizable. I am sure, there would have been researchers who would have worked on it, or some would be still working on it. Like it would be so cool to have Eating behavior related segments, and if we have to design an intervention or campaign, we just look up the zip code, its tells us what percentage of what types exist in there, and then we make the intervention accordingly.Also, in the class, I really liked the Backward segmentation, which I feel helps a lot to figure out what differences really matter.